Visitors can register on the MIDO website for the forthcoming edition of the most international eyewear show, that will be held from 4-6 February, when the world of optics will meet at the fair, a place where the best of the industry has to be offered in terms of trends, innovation, design, sustainability and creativity. MIDO will take place at Fiera Milano (Strada Statale del Sempione 28 - Rho), Saturday and Sunday from 9 am to 7 pm, and Monday from 9 am to 6 pm.

MIDO 2023 opens with a fresh look and a new claim: “The Eyewear State of the Art”. Both epitomize the values that, for more than 50 years, have set this show apart – contemporaneity, culture, fashion and beauty. The new frames communication campaign designed by Max Galli in partnership with the Mixer Group, comprises four subjects that will accompany the sector all the way to showtime.

“We are hard at work on the 2023 show, after the April 2022 edition (the first post-pandemic show) exceeded all expectations, drawing the participation of 22,000 professionals and 670 exhibiting companies. MIDO continues to be the hub around which relationships between industry professionals from around the world revolve,” noted President Giovanni Vitaloni.