Mó Eyewear USA is proud to announce its highly anticipated 2023 launch, including a collaboration with top Spanish designer, Teresa Helbig, Palomo. In addition,  Mó is celebrating celebrities wearing designs, such as Ricky Martin and Sidney Sweeney to name a few. The new capsule collections of mó x Palomo and Front Row, along with Mó’s titanium brand, Noren, are exclusive and exquisite showcasing the brand’s commitment to craftsmanship and innovation.

Mó Eyewear USA is the first-ever eyewear brand to launch a phygital eyewear distribution system. Their integration with the Optical Metaverse makes them the only eyewear brand in the world that can provide exclusive features such as virtual try-on, frame and lens simulators, and immersive in-store experiences. This revolutionary technology will allow customers to try on and purchase their glasses from the comfort of their own homes, or in-store through a seamless and immersive, and totally unique experience.

To celebrate this groundbreaking launch, Mó Eyewear USA will showcase all these capabilities, modalities, and products at Vision Expo East, downstairs away from the show floor, exclusively in room 2D09 during a Red Carpet premier event and photo shoot, and ECPs are invited to join the fun.

The Mó event will include models, a red-carpet photo opportunity, and a chance to win prizes. All products will be offered within their exclusive Vision Expo promotions which include free frames with purchase to boost profitability and provide products for the office to celebrate and experience.

“We are thrilled to bring our unique and innovative brand to the American market,” said Mó Eyewear USA CEO, Gerry Boughan. “Our collaboration with top Spanish designers and celebrities is a testament to our commitment to providing the best in quality and design. Our new capsule collections and titanium line are exclusive and exquisite, and our new phygital eyewear distribution system will revolutionize how people shop for glasses.”

Mó Eyewear USA invites everyone to come and experience their exclusive products and revolutionary technology at Vision Expo East, downstairs in their private suite 2D09. With its unique blend of traditional craftsmanship, 100% Spanish design, and cutting-edge innovation, Mó Eyewear USA is poised to become the go-to destination for eyewear lovers everywhere.